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Archive for the ‘Innovations’ Category

Smile and Kirtsy

Posted by ISP Media on December 8, 2009

This is a fabulous site, mainly targeted at Women – but I am sure there are a few sneak peeks from the men who want to know what we care about!!

The creators of the website describes it as:

kirtsy is like that friend who always finds the best stuff… only better. Because it finds the stuff online. And let’s face it, there are billions of online options…and finding something you’re interested in is sometimes tricky. So kirtsy was created as a portal where skirts can be raised with respect. A spot that you can stop in to see what excellent things others have found.”

With plenty of categories to choose from, you should be able to find what you are looking for:

  • Arts & Entertainment
  • Design & Crafts
  • Family & Parenting
  • Fashion & Style
  • Food & Home
  • Internet & Technology
  • Mind, Body & Spirit
  • Travel & Leisure
  • World & Business

Take a gander when you get a chance and enjoy skimming through the great articles and items of interest!

I would love to know what you think about in the comments!!

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YouTube Gets Direct

Posted by ISP Media on November 18, 2009

YouTube have launched their greatly anticipated new initiative – YouTube Direct!

While it has amazing implications for news organisations (see video),

This is also a real opportunity for business to showcase their products in video format, leverage community to grow brand and service awareness, encourage real time feedback, offer video tutorials on how to use their products, target traffic and more.

Many organisations have been finding it increasingly difficult to connect directly with the YouTube community and by introducing this great online activity, YouTube Direct has just made it a whole lot easier to leverage video campaigns, coverage or programming initiatives.

What YouTube are saying about their new Direct service:

“YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organisation to request, review, and re-broadcast user-submitted videos with ease.

News organisations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand.

With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.

Key features of YouTube Direct include:

  • Built on the YouTube API, this 100% open-source solution provides you with an easily-integrated audience engagement platform for your website
  • The customizable interface allows you to tailor the look and feel of the tool precisely to your audience
  • Visitors can answer your call for content by uploading their videos to YouTube via your site without leaving the page
  • A moderation panel enables your editors to review and approve/reject all submitted videos, deciding which ones meet your organization’s editorial criteria
  • All videos approved by your editors include a link back to your site when viewed on YouTube”

This is an amazing opportunity for marketers to get on board instantly to take advantage of another channel to promote business and drive traffic to websites and blogs, cost effectively and directly!

So why wait? You can get started straight away by visiting the YouTube Direct project page, and your developers can get to work today! 

Or, if you want to more you can visit the YouTube Direct FAQ pages.

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The Web in Real Time – Wiki Stlye!

Posted by ISP Media on October 5, 2009

Is this where the real time web is heading?

Google explains Sidewiki in an email:

“Sidewiki enables users who have installed Google Toolbar to contribute information alongside any page on the web, inside of a simple sidebar UI. This information, which can include text entries, links, and embedded videos, will be ranked by quality and community ratings. For instance, on a site about a specific beach town, a user could add a relevant YouTube video showing local attractions.

Once users opt in to the feature, theyll be able to view annotations contributed by other users within a browser sidebar, and can choose to hide the sidebar at any time. Google Sidewiki also wont change the appearance of any webpage ” all Sidewiki entries will be displayed only in the sidebar.”

Find out more watch the video introducing Sidewiki.

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